Gestuz was founded in 2008 by Sanne Sehested, who wanted to create a brand inspired by her own vintage feeling wardrobe and the kind of energy and attitude she believed fashion should give the wearer.

Looking to create designs that emphasize the strength of women rather than overshadow, and with inspiration from earlier decades and a modern rock and roll woman, Gestuz creates pieces that allow for interpretation from the individual.

Rooted in the effortless ease of the Scandinavian design heritage, Gestuz simultaneously rebels against it by subtly and humorously disrupting and updating the classics.

With a continuous focus on good quality in materials, Gestuz aims to create long lasting evergreens that can be a wardrobe favorite for many seasons and even generations. Creative Director Sanne Sehested’s closet includes many iconic pieces from the brand’s journey and will be forever a staple in her wardrobe.

To further reinforce the longevity of Gestuz pieces, the brand is committed to designing versatile, multi-functional products that can be styled and worn in multiple ways. This approach allows each item to adapt to different occasions, personal preferences, and seasonal trends—whether through layering, adjusting silhouettes, or transforming key elements of the design. By offering such adaptability, Gestuz ensures that a single piece remains relevant over time, encouraging that each item remains a cherished part of your wardrobe for years to come.